Incredible nice concept store for the French brand le Coq Sportif by the Dutch guys at Studio Raar, it seems they have incorporated light as a interactive part of the shop that detects where the customer is and this affects the intensity of the light.
These images of the ultra futuristic concept store, show how the interior decor highlights (I couldn’t resist) shoes by le Coq Sportif using neon pink light that go from floor to ceiling in glowing bars which pop dramatically against all black walls, floors and ceiling.
It features a very interesting and beautiful color combination, purple or pink, depends on how you want to look at it, combined with black, which is always a good choice. There is a busy design but considering it is for a sportswear brand studio. This type of designs should be very colorful because you want them to be noticed by the costumers and to look pretty and attractive.
It’s always good to use bold bright colors to attract attention, but it’s not indicated to exaggerate because then it must just look too busy and it might scare the costumers.
While the customers are moving through the shop, the store will turn into a living life-form. The black and pink in this case was a very good color choice. Hopefully it will help the business. Covet Lounge will take you on a journey inside the Design world! Please don’t forget to subscribe and follow us on Facebook, Twitter and Pinterest.