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Rebecca Taylor Meatpacking District Flagship store by APA London

Rebecca Taylor’s New York City store in the Meatpacking district is the first of a new generation of spaces as a collaboration. This new approach for Rebecca Taylor stores looks uncompromisingly towards the future through an understanding of traditional craftsmanship.

"This new approach for Rebecca Taylor stores looks uncompromisingly towards the future through an understanding of traditional craftsmanship."  Rebecca Taylor Meatpacking District Flagship store by APA London rebecca taylor designs 0

This interior design project by APA London, emphasises reminiscence of traditional architectural elements but also a new re-interpretation of those elements. Ordinary forms introduce the store outwardly to the neighbourhood. A deep industrial canopy is punctuated with suspended signage and the front edge is decorated with letters spelling out the brand. External pendant lights from the existing canopy greet you on the sidewalk inviting you into store and creating a pool of light at the doorway. The interior furniture and the flow of space respond to each other to create gentle meanderings from entrance to the traditional sashed back windows.

"This new approach for Rebecca Taylor stores looks uncompromisingly towards the future through an understanding of traditional craftsmanship."  Rebecca Taylor Meatpacking District Flagship store by APA London rebecca taylor designs 7

A specific arc sets out and defines the freestanding clothes rail form and hence the geometry of space is proportioned to dignify the original character and scale of the building. The sculptural rails therefore create two similar spaces, one is front space (concave) and another is back space (convex). Opposites but partners.

"This new approach for Rebecca Taylor stores looks uncompromisingly towards the future through an understanding of traditional craftsmanship."  Rebecca Taylor Meatpacking District Flagship store by APA London rebecca taylor designs 10

Six freestanding sculptural rails are located through the store and these define movement. Each freestanding rail contributes in the creation of small, lyrical environments designed for browsing. Formed as parabolas, they are at once dynamic, modern in spirit and yet we hope also, timeless. In addition, a further layer of dialogue is introduced with delicate French moulding wall panels.

"This new approach for Rebecca Taylor stores looks uncompromisingly towards the future through an understanding of traditional craftsmanship."  Rebecca Taylor Meatpacking District Flagship store by APA London rebecca taylor designs 11

These offer the emotions of a converted historic Parisian apartment environment as an emotional contrast or layer. Cast into the walls are coffin turner niches which celebrate small objects at a scale similar to a home. These small fragmented experiences attempt to encapsulate a broader narrative about comfort which is further explored in the curved room at the back of the store.

"This new approach for Rebecca Taylor stores looks uncompromisingly towards the future through an understanding of traditional craftsmanship."  Rebecca Taylor Meatpacking District Flagship store by APA London rebecca taylor designs 12

The back room is formed by a large arc like a traditional library or drawing room. It is a luxurious space with a long rail of clothing. The fitting rooms behind the arc evoke traditional tailors rooms with wooden panels and pendant lights.

"This new approach for Rebecca Taylor stores looks uncompromisingly towards the future through an understanding of traditional craftsmanship."  Rebecca Taylor Meatpacking District Flagship store by APA London rebecca taylor designs 13

It is a store for all those that enjoy and understand Rebecca Taylor and who wish to explore a new type of sensual environment for clothing. The store seeks to affect emotions of the inhabitants but in a gentle and unpretentious or natural way. We hope to make the journey through the space a pleasurable and relaxing experience within the cacophony and chaos of New York City.

"This new approach for Rebecca Taylor stores looks uncompromisingly towards the future through an understanding of traditional craftsmanship."  Rebecca Taylor Meatpacking District Flagship store by APA London rebecca taylor designs 8

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