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Showroom | Made.com in London Soho

One of the most popular online homeware retailers among Design Lovers just opened a second Physical Shop right in the heart of London. Made.com is not only a click away but has conquered London’s Soho, featuring a shopfront based on a pin-art toy and a series of domestic sets combined with full-scale video projections and slideshows.

"One of the most popular online homeware retailers among Design Lovers just opened a second Physical Shop right in the heart of London."  Showroom | Made.com in London Soho made com showroom in london soho 1

For those that were used to buy online this showroom is just a realscale representation of their website. They already had a similar approach on their first ever showroom in the ninth floor of a west London office tower, were they featured QR codes and miniature 3D-printed models of furniture.

"One of the most popular online homeware retailers among Design Lovers just opened a second Physical Shop right in the heart of London."  Showroom | Made.com in London Soho made com showroom in london soho 2

"One of the most popular online homeware retailers among Design Lovers just opened a second Physical Shop right in the heart of London."  Showroom | Made.com in London Soho made com showroom in london soho 3

Designed by London studio Bureau de Change, you can actually relive the all online experience in this physical shop. The Made.com showroom is used to present the products available to order via the company’s website.

"One of the most popular online homeware retailers among Design Lovers just opened a second Physical Shop right in the heart of London."  Showroom | Made.com in London Soho made com showroom in london soho 4

"One of the most popular online homeware retailers among Design Lovers just opened a second Physical Shop right in the heart of London."  Showroom | Made.com in London Soho made com showroom in london soho 5

Using video projection alongside the physical products, many of the products are simply displayed against colourful settings and in this way the customers can pair up different items to understand how they might work together in the home.

"One of the most popular online homeware retailers among Design Lovers just opened a second Physical Shop right in the heart of London."  Showroom | Made.com in London Soho made com showroom in london soho 6

There is also a curving white screens that creates a useable surface for projection. Another feature of the space is a wall of framed postcards, indicating where customers can help themselves to material swatches.

"One of the most popular online homeware retailers among Design Lovers just opened a second Physical Shop right in the heart of London."  Showroom | Made.com in London Soho made com showroom in london soho 7

Some of the most popular items of the brand where then pressed against this wall and the final outcome is something to delight. Covet Lounge will take you on a journey inside the Design world! Please don’t forget to subscribe and follow us on Facebook, Twitter and Pinterest.