Last week, the most beautiful women in the world have gone to meet their fans in the shop of the brand on Bond Street in the heart of London. Smiling, Doutzen Kroes, Lily Aldridge, Adriana Lima or Candice Swanepoel, Alessandra Ambrosio, Karlie Kloss and Behati Prinsloo braved the cold for a sexy English family portrait.
For the first time in 19 years, the sexiest show on earth will take place in Britain, where many celebrities will travel to encourage muses. The singer Taylor Swift, a close friend of the top Karlie Kloss and Lily Aldridge, among others were seen upon his arrival at London Airport.
The brand has been waiting 11 years for the lease to come up on the building, formally the Pringle store. But the wait was worth it. The corner space with its double window selling space at a whopping 40,386 square foot. Open until 9pm every weeknight, the choice on offer is overwhelming, as is the decoration.
The opening of the lingerie shop has been much anticipated since it was announced earlier in the year, and the brand also announced that will open a store in the Birmingham Bullring on December 13. For more information.